The E-Cigarette Industry, Waiting to Exhale.
Fred R. Conrad/The New York Times
An NJOY e-cigarette. A pioneer in its industry, NJOY now has 200 rivals, including major tobacco companies.
By MATT RICHTEL
Published: October 26, 2013
Geoff Vuleta was in the crowd at a Rolling Stones concert last year when Keith Richards lit up a cigarette on stage, the arena’s no-smoking policy be damned. Feeling inspired, Mr. Vuleta, a longtime smoker, reached into his pocket and pulled one out himself. People seated nearby shot him scolding glances as he inhaled. So he withdrew the cigarette from his mouth and pressed the glowing end to his cheek.
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